#10 Increase Profits with Online Advertising
Posted by: Jae Jans in Recommended Resources, tags: affiliate marketing, free ad server software, online advertising, open ads reveiw, openx
I debated about what to make the last Secret Online Marketing Strategy, but after careful consideration I decided on Online Advertising because it’s easy to implement and can drastically impact your sites profitability if done right.
I may have to throw in a bonus lesson to provide more great resources.
In the last Critical Online Marketing Resource I told you about why it is essential that you use an affiliate program as a primary source of generating business online. This time I want to tell you about promoting other programs.
I am working on a resource right now called AffiliateAmmunition.com a central place to find resources for all of my affiliate programs as well as get a free affiliate training course that you can use to successfully promote other peoples products.
Online Advertising can be done in a variety of ways.
Promoting similar or related products to your own is a great way to add money to your bottom line. Think about it- if you don’t have exactly what your visitor is looking for why not provide them with another place that does have it and make a nice commission?
Rather than thinking of it as giving away business think about it as serving your customers better because if you don´t do it someone else will, and the person who serves their customers best stays in business the longest.
If you sign up for other affiliate programs, or use programs like Google Adsense, and add “ads” to your informational site you will watch your bottom line grow. I wouldn´t recommend using ads on a straight sales page as it can distract visitors from your topic.
Also if you are heavily promoting affiliate programs with a high payout you should consider limiting or eliminating Google Ads. You generally will not make much from clicks unless you are in a high cost ad market like insurance or mortgages.
A free program I recently implemented into my sites is an open source software called Open Ads. It’s a central adserver that will distribute your affiliate and advertising campaigns to as many sites as you want. It’s highly configurable for laser targeting your advertising and offers excellent statistics to track your conversions and ad campaign results.
The beauty of it is you can target both your advertising accounts and your publishing sites so if you ever want to start charging others for your high traffic site it’s all easy to manage from one central server.
You can get Open Ads Free here:
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